{"id":8181,"date":"2019-09-02T08:24:33","date_gmt":"2019-09-02T06:24:33","guid":{"rendered":"https:\/\/www.vsxdesign.com\/blog\/?p=8181"},"modified":"2020-07-05T09:56:35","modified_gmt":"2020-07-05T07:56:35","slug":"google-rank-brain-che-cose-e-come-funziona","status":"publish","type":"post","link":"https:\/\/www.vsxdesign.com\/blog\/internet\/web-marketing-e-seo\/google-rank-brain-che-cose-e-come-funziona\/","title":{"rendered":"Google Rank Brain, che cos&#8217;\u00e8 e come funziona"},"content":{"rendered":"\n<p>L&#8217;esperienza utente influenza sempre pi\u00f9 i risultati di ricerca, <a href=\"https:\/\/www.vsxdesign.com\/blog\/internet\/web-marketing-e-seo\/migliorare-il-marketing-digitale-con-google-trends\/\">Google<\/a> Rank Brain \u00e8 diventato una <a href=\"https:\/\/www.vsxdesign.com\/blog\/internet\/web-seo-e-marketing\/indicizzazione-mobile-prima-di-tutto-la-nuova-tendenza-seo\/\">tendenza SEO<\/a> molto importante e il trend \u00e8 in crescita.<\/p>\n\n\n\n<p>In effetti, Google aveva <a rel=\"noreferrer noopener\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2015-10-26\/google-turning-its-lucrative-web-search-over-to-ai-machines\" target=\"_blank\">annunciato in precedenza<\/a> che Rank Brain sarebbe stato il terzo fattore di classifica pi\u00f9 importante nelle serp:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Nei pochi mesi in cui \u00e8 stato distribuito, RankBrain \u00e8 diventato il terzo segnale pi\u00f9 importante che ha contribuito al risultato di una query di ricerca&#8221;.<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">La domanda \u00e8: Che cos&#8217;\u00e8 Google Rank Brain, esattamente? E come puoi ottimizzare un sito per sfruttarlo?<\/h3>\n\n\n\n<p>RankBrain&nbsp;\u00e8 un sistema di apprendimento automatico che consente a Google di ordinare i risultati di ricerca.<\/p>\n\n\n\n<p>Potrebbe sembrare complicato, ma non lo \u00e8.<\/p>\n\n\n\n<p>Google Rank Brain misura semplicemente il modo in cui gli utenti interagiscono con i risultati della ricerca e li classifica di conseguenza.<\/p>\n\n\n\n<p>Ad esempio, supponiamo che cerchi &#8220;aperol spritz&#8221; su Google.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"970\" src=\"https:\/\/i0.wp.com\/www.vsxdesign.com\/blog\/wp-content\/uploads\/2019\/03\/aperol-spritz-1.jpg?resize=800%2C970&#038;ssl=1\" alt=\"\" class=\"wp-image-5529\" srcset=\"https:\/\/i0.wp.com\/www.vsxdesign.com\/blog\/wp-content\/uploads\/2019\/03\/aperol-spritz-1.jpg?w=815&amp;ssl=1 815w, https:\/\/i0.wp.com\/www.vsxdesign.com\/blog\/wp-content\/uploads\/2019\/03\/aperol-spritz-1.jpg?resize=247%2C300&amp;ssl=1 247w, https:\/\/i0.wp.com\/www.vsxdesign.com\/blog\/wp-content\/uploads\/2019\/03\/aperol-spritz-1.jpg?resize=768%2C931&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Il risultato n. 5 sembra particolarmente allettante. Quindi fai rapidamente clic su questo <a href=\"https:\/\/www.vsxdesign.com\/blog\/internet\/www\/accorciare-i-link\/\">link<\/a>.<\/p>\n\n\n\n<p>E quando arrivi l\u00ec &#8230; wow! \u00c8 il miglior articolo sull&#8217;aperol spritz che tu abbia mai letto, proprio quello che cercavi, quindi tu leggi ogni parola.<\/p>\n\n\n\n<p>RankBrain prender\u00e0 nota &#8230; e probabilmente dar\u00e0 al risultato # 5 a un aumento in classifica.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"592\" src=\"https:\/\/i0.wp.com\/www.vsxdesign.com\/blog\/wp-content\/uploads\/2019\/03\/aperol-spritz-2.jpg?resize=800%2C592&#038;ssl=1\" alt=\"\" class=\"wp-image-5530\" srcset=\"https:\/\/i0.wp.com\/www.vsxdesign.com\/blog\/wp-content\/uploads\/2019\/03\/aperol-spritz-2.jpg?w=892&amp;ssl=1 892w, https:\/\/i0.wp.com\/www.vsxdesign.com\/blog\/wp-content\/uploads\/2019\/03\/aperol-spritz-2.jpg?resize=300%2C222&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.vsxdesign.com\/blog\/wp-content\/uploads\/2019\/03\/aperol-spritz-2.jpg?resize=768%2C568&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>D&#8217;altra parte, diciamo che fai la stessa ricerca.&nbsp;Ma questa volta, fai clic sul risultato n. 1 senza nemmeno guardare.<\/p>\n\n\n\n<p>Ma il contenuto \u00e8 TERRIBILE.&nbsp;Quindi rimbalzi dalla pagina dopo pochi secondi.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"592\" src=\"https:\/\/i0.wp.com\/www.vsxdesign.com\/blog\/wp-content\/uploads\/2019\/03\/aperol-spritz-google-rimbalzo.jpg?resize=800%2C592&#038;ssl=1\" alt=\"\" class=\"wp-image-5531\" srcset=\"https:\/\/i0.wp.com\/www.vsxdesign.com\/blog\/wp-content\/uploads\/2019\/03\/aperol-spritz-google-rimbalzo.jpg?w=892&amp;ssl=1 892w, https:\/\/i0.wp.com\/www.vsxdesign.com\/blog\/wp-content\/uploads\/2019\/03\/aperol-spritz-google-rimbalzo.jpg?resize=300%2C222&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.vsxdesign.com\/blog\/wp-content\/uploads\/2019\/03\/aperol-spritz-google-rimbalzo.jpg?resize=768%2C568&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>E fai clic sul risultato n. 5 per trovare qualcosa che vale davvero la pena leggere.<\/p>\n\n\n\n<p>RankBrain noter\u00e0 anche questo. E se abbastanza persone rimbalzano rapidamente dal numero uno, Google lo far\u00e0 sparire dal primo posto.<\/p>\n\n\n\n<p>Come puoi vedere, RankBrain si concentra su due cose:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Quanto tempo passa qualcuno sulla tua pagina ( Dwell Time ) <\/strong><\/li><li><strong>La percentuale di persone che fanno clic sul tuo risultato (Click Through Rate)<\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rank_Brain_e_Dwell_Time\"><\/span>Rank Brain e Dwell Time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il <strong>Dwell Time<\/strong> non \u00e8 altro che il <strong>tempo di permanenza<\/strong> = quanto tempo un utente che cerca su Google, trascorre sulla pagina.<\/p>\n\n\n\n<p>A quanto pare, Rank Brain presta <strong>MOLTA <\/strong>attenzione al Tempo di permanenza nella pagina di destinazione.<\/p>\n\n\n\n<p>In effetti, il capo di Google Brain in Canada ha&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.seroundtable.com\/google-brain-click-data-for-rankings-24441.html\" target=\"_blank\">recentemente confermato<\/a>&nbsp;che Google utilizza Dwell Time come segnale di classificazione.<\/p>\n\n\n\n<p>Ha dichiarato che RankBrain misura quando:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Qualcuno fa clic su una pagina e rimane su quella pagina e quando torna indietro&#8221;<\/p><\/blockquote>\n\n\n\n<p>E un recente studio di settore <a rel=\"noreferrer noopener\" href=\"https:\/\/searchengineland.com\/searchmetrics-google-ranking-factors-study-says-content-gaining-links-losing-importance-265431\" target=\"_blank\">di SearchMetrics<\/a> supporta questa affermazione. Hanno scoperto che il Tempo di permanenza medio per un risultato in top 10 su Google \u00e8 di <strong>3 minuti e 10 secondi<\/strong>&nbsp;.<\/p>\n\n\n\n<p>Se hai passato del tempo a scavare all&#8217;interno del tuo Google Analytics, sai che un Dwell Time di oltre 3 \u200b\u200bminuti \u00e8 legittimo.<\/p>\n\n\n\n<p>E non \u00e8 un caso che le pagine con Dwell Time elevato tendono a classificarsi meglio. In effetti, RankBrain sta scalando queste pagine proprio per quel motivo.<\/p>\n\n\n\n<p>Questo ha senso se ci pensi: <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Se_passi_molto_tempo_su_una_pagina_probabilmente_ti_piace_il_contenuto_di_quella_pagina\"><\/span>Se passi molto tempo su una pagina,&nbsp;<strong>probabilmente ti piace il contenuto di quella pagina<\/strong>.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E se abbastanza persone la pensano allo stesso modo, Google migliorer\u00e0 la posizione di tale contenuto per renderlo pi\u00f9 facile da trovare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Rank_Brain_e_click_through_rate_CTR_organici\"><\/span>Google Rank Brain e click through rate (CTR) organici<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p> L&#8217;ingegnere di Google <strong>Paul Haahr<\/strong> ha suscitato scalpore nel mondo <a href=\"https:\/\/www.vsxdesign.com\/blog\/internet\/web-marketing-e-seo\/guida-pratica-seo\/\">SEO<\/a> quando ha presentato questa diapositiva ad una conferenza: <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"426\" src=\"https:\/\/i0.wp.com\/www.vsxdesign.com\/blog\/wp-content\/uploads\/2019\/03\/diapositiva-google.jpg?resize=800%2C426&#038;ssl=1\" alt=\"\" class=\"wp-image-5533\" srcset=\"https:\/\/i0.wp.com\/www.vsxdesign.com\/blog\/wp-content\/uploads\/2019\/03\/diapositiva-google.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.vsxdesign.com\/blog\/wp-content\/uploads\/2019\/03\/diapositiva-google.jpg?resize=300%2C160&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.vsxdesign.com\/blog\/wp-content\/uploads\/2019\/03\/diapositiva-google.jpg?resize=768%2C409&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Questa diapositiva dice fondamentalmente:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>A volte RankBrain classifica le pagine pi\u00f9 in alto di quanto meriterebbero.<\/p><\/blockquote>\n\n\n\n<p>E se quella pagina ottiene un CTR superiore alla media, Google lo usa come segno che la pagina dovrebbe ottenere un aumento permanente nella classificha.<\/p>\n\n\n\n<p>Questa non dovrebbe essere una sorpresa.&nbsp;Dopo tutto, se nessuno fa clic sul tuo risultato, perch\u00e9 Google dovrebbe tenerlo in prima pagina?<\/p>\n\n\n\n<p>E se il tuo sito viene cliccato come se non ci fosse un domani, perch\u00e9 Google dovrebbe tenerlo nascosto in posizione 9 ?<\/p>\n\n\n\n<p>Il <a href=\"https:\/\/www.vsxdesign.com\/blog\/internet\/web-marketing-e-seo\/migliorare-il-posizionamento-su-google\/\">posizionamento<\/a> su Google \u00e8 un lavoro molto complesso, non ci sono trucchi magici, bisogna essere sempre aggiornati e migliorare costantemente la qualit\u00e0 dei contenuti,<a href=\"https:\/\/www.vsxdesign.com\/posizionamento-su-google\/\"> contattaci per maggiori informazioni<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;esperienza utente influenza sempre pi\u00f9 i risultati di ricerca, Google Rank Brain \u00e8 diventato una tendenza SEO molto importante e il trend \u00e8 in crescita. In effetti, Google aveva annunciato in precedenza che Rank Brain sarebbe stato il terzo fattore di classifica pi\u00f9 importante nelle serp: &#8220;Nei pochi mesi in cui \u00e8 stato distribuito, RankBrain&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Google Rank Brain, che cos'\u00e8 e come funziona #GoogleRankBrain #esperienzautentesugoogle #seo2019 #sfruttarerankbrain #ottimizzareperrankbrain","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[65],"tags":[92],"class_list":["post-8181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing-e-seo","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Rank Brain, che cos&#039;\u00e8 e come funziona - vsx blog<\/title>\n<meta name=\"description\" content=\"L&#039;esperienza utente influenza sempre pi\u00f9 i risultati di ricerca, Google Rank Brain \u00e8 diventato una tendenza SEO molto importante e il trend \u00e8 in crescita.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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