{"id":5075,"date":"2019-03-19T09:21:24","date_gmt":"2019-03-19T08:21:24","guid":{"rendered":"https:\/\/www.vsxdesign.com\/blog\/?p=5075"},"modified":"2019-03-23T11:32:02","modified_gmt":"2019-03-23T10:32:02","slug":"lerrore-di-steve-jobs-verra-risolto-col-nuovo-iphone","status":"publish","type":"post","link":"https:\/\/www.vsxdesign.com\/blog\/economia\/commercio-e-ricchezza\/lerrore-di-steve-jobs-verra-risolto-col-nuovo-iphone\/","title":{"rendered":"l’errore di Steve Jobs verr\u00e0 risolto col nuovo iphone"},"content":{"rendered":"\n

Durante l’esplosivo periodo di crescita dell’iPhone<\/a>, Apple ha seguito la strategia di Steve Jobs . Mantenere alto il prezzo dell’hardware, ma mantenere il prezzo di software e servizi il pi\u00f9 basso possibile. Questa strategia ha fatto salire le entrate e i profitti di Apple a livelli record. Ma la strategia di Steve Jobs ha un difetto, qual \u00e8 l’errore di Steve Jobs? Ora il mercato dell’hardware \u00e8 saturo, le vendite di iPhone non stanno pi\u00f9 salendo e la Apple di Tim Cook deve trasformare anni di dogma per costruire un nuovo modello di business. <\/p>\n\n\n\n

La strategia di Steve Jobs ha un difetto. Ad un certo punto, non hai pi\u00f9 spazio per crescere . <\/p><\/blockquote>\n\n\n\n

Per quanto riguarda i prezzi dell’hardware, Apple ha perso il suo approccio unificato in tutto il mondo , con significative riduzioni dei prezzi in Cina per contrastare la domanda della concorrenza, insieme agli sforzi in India per aumentare il prezzo medio di vendita rimuovendo i portatili dal prezzo pi\u00f9 basso. Negli Stati Uniti e in Europa, Apple ha offerto sconti significativi su iPhone, anche se attraverso il trade-in dei portatili pi\u00f9 vecchi.<\/p>\n\n\n\n

Mantenere alto il prezzo dell’hardware si sta dimostrando una strategia sempre pi\u00f9 difficile. <\/h2>\n\n\n\n

Scambiare la quota di mercato per mantenere un prezzo pi\u00f9 elevato non pu\u00f2 continuare all’infinito. Qualcosa deve cambiare. L’errore di Steve Jobs era questo! <\/p>\n\n\n\n

Tim Cook \u00e8 stato chiaro nell’ultimo anno e crede che il futuro di Apple debba essere “prima i servizi”, con un obiettivo di entrate da servizi a raddoppiare da $ 41 miliardi nel 2016 a $ 82 miliardi nel 2020 . Ovviamente non c’\u00e8 alcuna indicazione sul margine di profitto che i vari servizi offrono, quindi \u00e8 discutibile se l’App Store, un servizio di streaming TV<\/a> o il fatto di poter ascoltare gli abbonamenti musicali possano offrire lo stesso rendimento dell’iPhone nel suo periodo di massimo splendore. <\/p>\n\n\n\n

Ma c’\u00e8 uno scontro nel cuore di questa prima strategia del software … hai bisogno di molti utenti per farlo funzionare. Questo \u00e8 generalmente il motivo per cui le aziende basate sul software tendono a “dare via” elementi chiave per costruire un pubblico ( basta guardare gli sforzi di Google<\/a> per far crescere con Android ).<\/p>\n\n\n\n

La Apple di Cook vuole avere un software e servizi redditizi. <\/h3>\n\n\n\n

Vuole anche mantenere alti i prezzi sull’hardware necessario per accedere a questi servizi? Non credo che possa gestire entrambi . Quindi quale sar\u00e0 il futuro dell’azienda?<\/p>\n","protected":false},"excerpt":{"rendered":"

Durante l’esplosivo periodo di crescita dell’iPhone, Apple ha seguito la strategia di Steve Jobs . Mantenere alto il prezzo dell’hardware, ma mantenere il prezzo di software e servizi il pi\u00f9 basso possibile. Questa strategia ha fatto salire le entrate e i profitti di Apple a livelli record. Ma la strategia di Steve Jobs ha un…<\/p>\n","protected":false},"author":1,"featured_media":5076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[30],"tags":[89,85],"class_list":["post-5075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercio-e-ricchezza","tag-apple","tag-iphone"],"yoast_head":"\nl'errore di Steve Jobs verr\u00e0 risolto col nuovo iphone - vsx blog<\/title>\n<meta name=\"description\" content=\"Finora Apple ha seguito la strategia di Steve Jobs . 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