{"id":15169,"date":"2024-09-08T09:54:44","date_gmt":"2024-09-08T07:54:44","guid":{"rendered":"https:\/\/www.vsxdesign.com\/blog\/?p=15169"},"modified":"2024-09-08T09:54:45","modified_gmt":"2024-09-08T07:54:45","slug":"seo-fondamentale","status":"publish","type":"post","link":"https:\/\/www.vsxdesign.com\/blog\/internet\/web-marketing-e-seo\/seo-fondamentale\/","title":{"rendered":"La SEO \u00e8 l&#8217;abilit\u00e0 fondamentale per il web marketing (secondo Microsoft)"},"content":{"rendered":"\n<p>Uno&nbsp;<a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/january-2020\/2020-vision-trends-to-define-the-next-decade?feed=blogposts\" target=\"_blank\" rel=\"noreferrer noopener\">studio<\/a>&nbsp;pubblicato da Microsoft mira a identificare le tendenze pi\u00f9 importanti nel <a href=\"https:\/\/www.vsxdesign.com\/blog\/internet\/web-marketing-e-seo\/video-marketing-per-startup\/\">marketing<\/a> e la <a href=\"https:\/\/www.vsxdesign.com\/blog\/internet\/web-marketing-e-seo\/guida-pratica-seo\/\">SEO<\/a> \u00e8 l&#8217;abilit\u00e0 fondamentale che un marketing manager deve possedere.<\/p>\n\n\n\n<p>Lo studio contiene una sezione sulle tendenze nelle competenze di marketing, con elenchi delle competenze pi\u00f9 importanti per gli esperti di marketing nel prossimo decennio.&nbsp;In cima all&#8217;elenco di importanti competenze complesse c&#8217;\u00e8 <strong>l&#8217;ottimizzazione dei motori di ricerca.<\/strong><\/p>\n\n\n\n<p>I dati dello studio si basano su un sondaggio <a href=\"https:\/\/www.vsxdesign.com\/blog\/internet\/social\/ottimizza-il-tuo-profilo-linkedin-in-7-passaggi\/\">LinkedIn<\/a> condotto da Microsoft con <strong>600 partecipanti di marketing senior globali.<\/strong><\/p>\n\n\n\n<p>Secondo i risultati dell&#8217;indagine, le competenze pi\u00f9 importanti che gli esperti di marketing devono possedere sono le seguenti.<\/p>\n\n\n\n<p><strong>Competenze fondamentali:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vsxdesign.com\/blog\/internet\/web-marketing-e-seo\/quattro-falsi-miti-seo\/\">SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.vsxdesign.com\/blog\/internet\/web-marketing-e-seo\/3-modi-per-creare-contenuti-popolari-sfruttando-lanalisi-dei-dati\/\">Analisi dei dati<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.vsxdesign.com\/blog\/internet\/web-marketing-e-seo\/come-ricercare-e-creare-contenuti-sempreverdi\/\">Copywriting<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.vsxdesign.com\/blog\/internet\/web-marketing-e-seo\/seconda-fase-la-strategia-nel-piano-di-digital-marketing\/\">Analisi comportamentale<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.vsxdesign.com\/blog\/internet\/web-marketing-e-seo\/la-compilazione-terza-fase-del-piano-di-web-marketing\/\">Automazione<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Competenze accessorie:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creativit\u00e0<\/li>\n\n\n\n<li>Umilt\u00e0<\/li>\n\n\n\n<li>Empatia<\/li>\n\n\n\n<li>Adattabilit\u00e0<\/li>\n\n\n\n<li>Trasparenza<\/li>\n<\/ul>\n\n\n\n<p>Se stai leggendo questo, probabilmente sei gi\u00e0 <a href=\"https:\/\/www.vsxdesign.com\/blog\/internet\/web-marketing-e-seo\/futuro-seo\/\">in anticipo rispetto alla SEO<\/a>.&nbsp;La SEO \u00e8 l&#8217;abilit\u00e0 fondamentale che bisogna possedere ma \u00e8 possibile migliorare e rimanere una risorsa per i clienti puntando almeno su un&#8217;altra di queste skill.<\/p>\n\n\n\n<p>Ad esempio, <strong><a href=\"https:\/\/www.vsxdesign.com\/blog\/internet\/web-marketing-e-seo\/analisi-dei-dati-la-prima-fase-del-piano-di-web-marketing-il-marketing-analitico\/\">SEO e analisi dei dati<\/a> vanno praticamente di pari passo<\/strong>, poich\u00e9 l&#8217;interpretazione dei dati \u00e8 necessaria per misurare il successo di una campagna.&nbsp;L&#8217;aggiunta di un&#8217;abilit\u00e0 come l&#8217;analisi comportamentale potrebbe essere il passo successivo, poich\u00e9 <strong>aiuter\u00e0 a comprendere non solo&nbsp;<em>ci\u00f2 che gli<\/em>&nbsp;utenti stanno facendo ma <em>perch\u00e9<\/em>&nbsp;lo stanno facendo.<\/strong><\/p>\n\n\n\n<p>L&#8217;automazione entra in gioco in una certa misura nel SEO, anche se non tanto quanto il <a href=\"https:\/\/www.vsxdesign.com\/blog\/internet\/web-marketing-e-seo\/cinque-tattiche-innovative-per-il-tuo-marketing-dei-contenuti\/\">copywriting<\/a>.&nbsp;I siti hanno bisogno di contenuti testuali per classificarsi nei risultati di ricerca e <strong>buone capacit\u00e0 di copywriting possono fare la differenza<\/strong> tra un utente che rimane sul sito o lo abbandona.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vsxdesign.com\/blog\/internet\/web-marketing-e-seo\/seo-fondamentale\/#Altre_tendenze_importanti_del_marketing_di_ricerca\" >Altre tendenze importanti del marketing di ricerca<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vsxdesign.com\/blog\/internet\/web-marketing-e-seo\/seo-fondamentale\/#Cerca_annunci_che_non_portano_a_pagine_Web\" >Cerca annunci che non portano a pagine Web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vsxdesign.com\/blog\/internet\/web-marketing-e-seo\/seo-fondamentale\/#Mashup_e_variazioni_multimediali\" >Mashup e variazioni multimediali<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vsxdesign.com\/blog\/internet\/web-marketing-e-seo\/seo-fondamentale\/#Scoperta_visiva\" >Scoperta visiva<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-altre-tendenze-importanti-del-marketing-di-ricerca\"><span class=\"ez-toc-section\" id=\"Altre_tendenze_importanti_del_marketing_di_ricerca\"><\/span>Altre tendenze importanti del marketing di ricerca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ecco alcune altre intuizioni del rapporto di Microsoft che sono specificamente <strong>correlate al marketing di ricerca.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cerca-annunci-che-non-portano-a-pagine-web\"><span class=\"ez-toc-section\" id=\"Cerca_annunci_che_non_portano_a_pagine_Web\"><\/span>Cerca annunci che non portano a pagine Web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Microsoft suggerisce che potrebbe emergere una nuova forma di pubblicit\u00e0 per la ricerca che non indirizza affatto gli utenti alle pagine Web:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Pensa a un annuncio interattivo che ti chiede &#8220;Scegli la tua avventura&#8221;, quindi risponde con interazione aggiuntiva o passaggi successivi in base alla tua scelta.&nbsp;Nella ricerca, questo tipo di interazione potrebbe iniziare a sostituire la pratica di fare clic su una pagina Web o scaricare contenuti. <\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mashup-e-variazioni-multimediali\"><span class=\"ez-toc-section\" id=\"Mashup_e_variazioni_multimediali\"><\/span>Mashup e variazioni multimediali<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Microsoft prevede che le piattaforme multimediali digitali si consolideranno per creare nuove offerte pubblicitarie:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Display + Native + Search convergeranno per costruire nuove soluzioni pubblicitarie online che in precedenza erano nei &#8220;silos&#8221;.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-scoperta-visiva\"><span class=\"ez-toc-section\" id=\"Scoperta_visiva\"><\/span>Scoperta visiva<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un&#8217;altra tendenza da tenere d&#8217;occhio, secondo Microsoft, \u00e8 un&#8217;esperienza di ricerca basata su elementi visivi piuttosto che su testo e collegamenti:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Siamo dipendenti dagli schermi e i nostri bulbi oculari sono alla ricerca di un nuovo fattore di brivido, uno che ci porti oltre i collegamenti e il testo, e sia alimentato dalle immagini. Quanto sarebbe facile se si scattasse una foto di qualcosa che si desidera piuttosto che provare a cercarlo usando le parole?<\/p>\n<\/blockquote>\n\n\n\n<p>Se vuoi puoi approfondire leggendo il rapporto completo di Microsoft&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/january-2020\/2020-vision-trends-to-define-the-next-decade?feed=blogposts\" target=\"_blank\">qui<\/a>&nbsp;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uno&nbsp;studio&nbsp;pubblicato da Microsoft mira a identificare le tendenze pi\u00f9 importanti nel marketing e la SEO \u00e8 l&#8217;abilit\u00e0 fondamentale che un marketing manager deve possedere. Lo studio contiene una sezione sulle tendenze nelle competenze di marketing, con elenchi delle competenze pi\u00f9 importanti per gli esperti di marketing nel prossimo decennio.&nbsp;In cima all&#8217;elenco di importanti competenze complesse&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[65],"tags":[94,92],"class_list":["post-15169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing-e-seo","tag-marketing","tag-seo"],"yoast_head":"<!-- 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