{"id":11713,"date":"2021-04-28T08:08:00","date_gmt":"2021-04-28T06:08:00","guid":{"rendered":"https:\/\/www.vsxdesign.com\/blog\/?p=11713"},"modified":"2021-04-24T10:37:30","modified_gmt":"2021-04-24T08:37:30","slug":"apprendimento-automatico","status":"publish","type":"post","link":"https:\/\/www.vsxdesign.com\/blog\/economia\/industria-e-innovazione\/apprendimento-automatico\/","title":{"rendered":"McDonald’s vuole usare l’apprendimento automatico per i fast food"},"content":{"rendered":"\n

Gli ultimi anni hanno reso abbondantemente chiaro quanto i nostri dati personali vengano monitorati quotidianamente dalle aziende<\/a>. Ora, una delle pi\u00f9 grandi aziende di fast food al mondo vuole usare l’apprendimento automatico per incrementare le vendite.<\/p>\n\n\n\n

McDonald’s ha\u00a0annunciato<\/a> di aver acquisito Dynamic Yield, un’azienda tecnologica specializzata in raccomandazioni basate sull’apprendimento automatico. Gli algoritmi di Dynamic Yield possono raccogliere dati sui clienti per conto delle aziende per generare raccomandazioni simili ad Amazon, tra le altre cose.<\/p>\n\n\n\n

L’affare \u00e8 costato circa $ 300 milioni al Mc, secondo TechCrunch<\/a>. McDonald’s ha pubblicato un video del CEO Steve Easterbrook che spiega la logica alla base della decisione. <\/p>\n\n\n\n

In parole povere, McDonald’s implementer\u00e0 la tecnologia Dynamic Yield per cercare di venderti pi\u00f9 cose usando i dati dei clienti. Le stazioni drive-thru di McDonald’s saranno in grado di regolare ci\u00f2 che visualizzano in base alle condizioni del tempo, dell’ora del giorno e del menu “trend”. <\/p>\n\n\n\n

\u00c8 simile a come Amazon consiglia gli acquisti ulteriori<\/strong> in base a ci\u00f2 che altri clienti hanno acquistato. L’apprendimento automatico, ha affermato l’azienda, \u00e8 una nuova tecnologia che “suggerir\u00e0 e mostrer\u00e0 immediatamente” nuovi articoli in base a ci\u00f2 che hai gi\u00e0 ordinato.<\/p>\n\n\n\n

Vai da McDonald’s in una giornata calda e potrebbe consigliarti una granita, ad esempio. McDonald’s avrebbe idealmente utilizzato la tecnologia per convincere i clienti a comprare cose che non sapevano di volere.<\/p>\n\n\n\n

Nel 2018 McDonald’s esegu\u00ec test limitati di queste tecniche e apparentemente i risultati gli piacevano abbastanza da estenderlo a tutta la sua attivit\u00e0. Non \u00e8 difficile credere che le raccomandazioni basate sui dati aumenterebbero le vendite.<\/p>\n\n\n\n

La popolare catena di fast food ha subito importanti sforzi di modernizzazione negli ultimi anni.\u00a0Ad esempio, McDonald’s ha spinto aggressivamente verso un numero maggiore di negozi per supportare chioschi per l’ordinazione mobile e l’ordinazione automatica. <\/strong>
<\/p>\n","protected":false},"excerpt":{"rendered":"

Gli ultimi anni hanno reso abbondantemente chiaro quanto i nostri dati personali vengano monitorati quotidianamente dalle aziende. Ora, una delle pi\u00f9 grandi aziende di fast food al mondo vuole usare l’apprendimento automatico per incrementare le vendite. McDonald’s ha\u00a0annunciato di aver acquisito Dynamic Yield, un’azienda tecnologica specializzata in raccomandazioni basate sull’apprendimento automatico. Gli algoritmi di Dynamic…<\/p>\n","protected":false},"author":1,"featured_media":5545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"McDonald's vuole usare l'apprendimento automatico per i fast food #mcdonalds #apprendimentoautomatico #apprendimentoautomaticofastfood #apprendimentoautomaticomcdonalds #aimcdonalds 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